WorldChanging Logo v1, 2004-2006

My old colleagues at WorldChanging have unleashed the latest version of the site, and it's quite the change. The new WorldChanging is slicker and much more "pro" looking than earlier versions, and is set up to match the design of the WorldChanging book. (I have yet to receive my contributor copy of the WC book, but I saw it at Pop!Tech last week. It's a Mighty Tome, weighing in at over 600 pages. You could kill a man with this book.)

The new WorldChanging site moves well away from the blog format, appearing more like an ultramodern version of a magazine website. (Are we in the era of the PostMagazine yet? The TransMagazine era?) The improved search feature is most welcome, and it's certainly a more attractive version of the WorldChanging site. Even if I have minor quibbles with some of the design choices, I still think it will serve the site well as the book hits the shelves.

I will miss the original WorldChanging logo, however. Designed by Jeffrey Rusch, I thought it captured the dynamism and optimism of the WorldChanging concept better than anything I've seen before or since. It told a story in five simple images. This simplicity lent itself well to iconic uses -- the Bright Green Sun, the last image in the story, quickly came to symbolize WorldChanging and its goals.

Still, change is the nature of things, and I don't begrudge the folks in charge their desire to link the site to the book (and to move swiftly away from its shameful bloggy roots). The Bright Green Sun may be gone, but the spirit remains.