This whole "give the book away and people will buy it" idea seems to be taking off. We noted awhile back that Stanford professor Lawrence Lessig's book Freeculturehad been released online for free (and promptly filled with hyperlinks by a group led by our own Taran Rampersad). Now it's WorldChanging favorite Dan Gillmor's turn, with his new book We the Media.We the Media looks at the rise of grassroots journalism in the Internet age. I was looking forward to reading it -- and now I have no excuse.