Problem: we need people to reduce their individual carbon footprints.
Solution: we need to give them an incentive to do so.
David Fleming knows what that incentive should be: he calls them "TEQs" -- Tradable Emissions Quotas. Under the TEQs scheme, individuals would be issued a quota of allowed emissions on a weekly basis, and would have to charge any purchase of carbon-emitting materials (chiefly fuel) against that quota. If the week's purchases amount to less than the quota, the remainder can be saved up for a carbon splurge (like a long flight) or sold off to other, less-efficient, participants in the program.
If this sounds a bit familiar, it should; it's essentially the same idea as the Domestic Tradable Quotas proposed by the Tyndall Institute in the UK (we've talked about DTQs here and here). What makes the TEQs model different is that David Fleming first originated the tradable quota concept back in 1996, and has spent the last decade working on the idea. He's spelled out in some detail how the TEQs program would work in a Creative Commons-licensed pamphlet entitled Energy and the Common Purpose (PDF).
At the start, a government registry issues TEQs quota units to companies and to individuals on a per capita basis, probably via an electronic smart card:
When consumers (citizens, firms or the Government itself) make purchases of fuel or energy, they surrender units to the energy retailer, accessing their quota by (for instance) using their TEQs Card or direct debit. The retailer then surrenders TEQs units when buying energy from the wholesaler. Finally, the primary energy producer surrenders units back to the Register when the company pumps, mines or imports fuel. This closes the loop.
Over time, the number of TEQs units allotted to each person and company gradually reduces, so that one's efficiency has to continue to improve, albeit gradually.