In coming weeks, Insights, Civic Hybrids, and Priuses (Prii?) won't be the only hybrid-electric vehicles on the road. The Ford Escape hybrid SUV -- which we talked about in August -- should be hitting the streets soon, and both Honda and Toyota (as Lexus) have new hybrid models coming out (while still "vaporwheels," Honda and Lexus are supposedly taking pre-orders). But what do they tell us about the direction carmakers are taking hybrid technology?
The Lexus RX 400h -- that's the vehicle shown to the right -- is billed as the first "luxury hybrid." Unsurprisingly, while it's a hybrid, it's not exactly a screamingly green vehicle. It's a version of Lexus' SUV, and is aimed at people who (in the words of Lexus general manager Denny Clements "want to do the right thing for the ecology, but [...] don't want to make the sacrifice."
The Lexus site is heavy on the Flash animated text and sales pitch, but very light on actual information. or even images. According to Canadian car site Auto123, where the picture came from, the RX 400h will put out 270 horsepower, and should get upwards of 27mpg "combined" mileage -- better than the 20 city/26 hwy/22 combined of the standard RX, but not by much.
There's a similar story with the Honda Accord Hybrid, due out at any moment. While not a "luxury" model, the Accord is the bigger, better-appointed cousin to the Civic sedan. Green Car Congress has a detailed post about the workings of the Accord Hybrid, including comparisons between the Accord, the Civic Hybrid, and the 2004 Prius. Like the Honda Civic Hybrid, the Accord Hybrid will use "engine assist" hybrid technology, so it never runs just on electricity. (This has become known as "mild hybrid," which -- given that the "engine assist" Insight remains the most fuel-efficient vehicle around -- doesn't really work for me. But I digress.) GCC notes that the hybrid technology and some advanced engine design allow the Accord Hybrid to achieve a combined 255 horsepower and vehicle mileage rated at 30 city/37 hwy/33 combined, comparable to the Ford Escape Hybrid.
While also better than the non-hybrid version, which gets (depending on version) anywhere between 20-26 city and 30-34 hwy (24-29 combined), the Accord Hybrid -- like the Lexus RX 400h and the Ford Escape Hybrid -- seems to trade on the marketing value of the term "hybrid" without actually having breakthrough performance. The problem comes, in part, from the more powerful engines. As GCC puts it:
There is no magic technology right now that will let drivers roar around in big, powerful cars and trucks while only sipping fuel. At this point, radical adjustment in consumption has to come from consumer behavior and buying patterns. The incremental benefits of hybrid technologies are important, and should be implemented. Its just not enough on its own.
We can approach this situation in one of two ways: we can complain (quite legitimately) that manufacturers are trying to cater to consumer demand for green design and technologies with not-really-green products; or we can see this as a sign of the mainstreaming of green -- that rather than ignore green consumers, or offering them a choice between cars that look like they just drove off a college parking lot or cars that look like they just drove off the set of a scifi movie, producers are trying to integrate green technology into the vehicles more popular with "regular" consumers. Green can't win if it's niche.
This next year's crop of new model hybrids may not be up to the efficiency standards set by the first wave, but they may well be the beginning of a very welcome trend.